FROGART: IMAGES AND OBJECTS BY FROGDESIGN [1988]

Frogdesign [1988]. Softcover, unpaginated. 25.5 x 30.5 cm.

Large-format (A4+) catalogue published on the occasion of the Frogart exhibition which took place between 4. November and 3. December, 1988 in Philadelphia. With numerous colour illustrations, this copy is signed (not sure by whom) and dated 29/10/1989.

Frog Design Inc. (styled as "frog") is a global design firm founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany as "esslinger design". Soon after it moved to Altensteig, Germany, then to Palo Alto, and ultimately to its current headquarters in San Francisco, California. The name was changed to Frogdesign in 1982 (the name apparently originating from an acronym for Esslinger's home country, the Federal Republic of Germany. Originally printed lowercase as a rebellion against German grammatical rules which other companies adapted, then to Frog Design in 2000, and finally to frog in 2011.

The company's early designs were for WEGA in 1969, a German radio and television manufacturer, later acquired by Sony. Frog continued to work for Sony and designed the Trinitron television receiver in 1975. Their first designs for computer manufacturers were for proprietary systems by CTM (Computertechnik Müller) in 1970 and Diehl Data Systems in 1979. More prominent are the designs for Apple Computer, starting with the case of the portable Apple IIc, introducing the Snow White design language used by Apple during 1984–1990, and continuing with several Macintosh models. The firm also designed Sun's SPARCstations in 1989 and the NeXT Computer in 1987.

Good to very good condition: Slight wear to the folded softcovers, including rubbing, edge wear and a couple of faint blemishes/water marks. Internally the catalogue is in excellent condition - clean, bright and tightly bound.